ABOUT //

ESSENCE
Love is the force that propels us, the universal
law that connects us.
MoonRay seeks to spread
joy and foster change through an eclectic, free-
spirited and sustainable fashion line that speaks
the language of art, innovation, and compassion.

Founded by Karishma & Avantika Swali in 2021, MoonRay is an expression that combines their love for design and craft with their passion for inclusion.
Letting love be our guiding light to innovate responsibly. We enjoy pushing boundaries to create meaningful, crafted products. Every day, we keep learning, creating fashion you will love, and that the planet loves as well.

Our parent company, Chanakya, has innovated and produced the most refined craft, working with the most celebrated names in global luxury fashion for 4 decades. This design legacy has helped us sharpen our vision and build a craft collective collaborating with the enterprising women artisans of the Chanakya School of Craft. Our founders created The Chanakya School of Craft with the hope to pay it forward. Today, it is India's first not-for-profit centre of excellence, teaching hundreds of underserved women the art of master craft and embroidery.

MoonRay celebrates timeless, cruelty-free, and craft conscious fashion. Each
piece is crafted by our artisans, who are vital in maintaining our cultural sustainability. Our designs take shape with the collective energies of our research teams, who are creating the trends we see on runways.

We source the finest materials, always mindful of their impact on our home. Hemp, organic cotton and jersey, raw denim, recycled threads, and vegan leather made from cacti. Our clothes are made to love and last, not discard.

We are happy to share that 50% of our profits will always be invested in children's education and animal welfare through our registered not-for-profit organisation, ACE, and many other inspiring organisations.

Founded by Karishma and Avantika Swali in 2021, MoonRay is an expression that combines their love for design and craft with their passion for inclusion.
Letting love be our guiding light to innovate responsibly. We enjoy pushing boundaries to create meaningful, crafted products. Every day, we keep learning, creating fashion you will love, and that the planet loves as well.

Our parent company, Chanakya, has innovated and produced the most refined craft, working with the most celebrated names in global luxury fashion for 4 decades. This design legacy has helped us sharpen our vision and build a craft collective collaborating with the enterprising women artisans of the Chanakya School of Craft. Our founders created The Chanakya School of Craft with the hope to pay it forward. Today, it is India's first not-for-profit centre of excellence, teaching hundreds of underserved women the art of master craft and embroidery.

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Our craft is our nation's and our stakeholders' pride—you, our planet
and the woman who hand embroidered the applique on your T-shirt.

ABOUT //

DESIGNERS
Founded by Karishma and Avantika Swali in 2021, MoonRay is an expression that combines the mother-daughter duo’s love for design with their passion for inclusion.

Karishma is a fashion designer and the creative director at Chanakya – a luxury craft house founded in 1986 and known for creating timeless handcraft for the most celebrated fashion houses worldwide. She is also the co-founder of Jade – a luxury bridal line best known for its exquisite handcraft. In 2017, Karishma co-founded the Chanakya School of Craft – India’s first not for profit centre of excellence teaching women master craft and hand embroidery.

Avantika is an artist and a student with a modern eclectic aesthetic; her primary focus remains on how her generation may contribute to a better tomorrow. In 2014, Avantika founded ACE- a registered not for profit organisation committed to providing children with the opportunity of holistic education. ACE has educated over 200 children and had founded the ACE book club - a mobile library service enabling underserved children free access to cultural and educational experiences.

Together, Karishma and Avantika seek to create change – for craft to be integrated into our everyday lives and for fashion to become a celebration of freedom, culture and to make deeper connections in our inner and outer worlds.

ARTISINAL COMMUNITY

"The future lies in graceful, responsible
innovation: transformations that beget
lasting change, with creativity that
demands responsibility to preserve
communities and the planet"

Karishma Swali

Blessed with a myriad of cultures, customs and religions, India is truly a land of wonders. Undoubtedly, one of the country's greatest treasures is our art and craft— a diverse yet distinct testimony of our rich cultural heritage. Nurtured in the hinterlands of India by humble craftspeople, Indian craft today is revered all over the world.

The celebration and evolution of handcraft and traditional techniques sit at the heart of MoonRay. We work actively with master craft artisans to contribute to design innovation while honing their incredible talent to preserve our craft heritage.

80% of our designs use diverse craft forms, including handloom fabrics, hand embroidery, macrame, crochet, applique work, hand painting, and tie and dye. They are innovatively interpreted to be unique to MoonRay.

As curators of craft, we feel privileged to preserve our craft heritage through innovation and education to pass it forward to our future generations.